With our team’s increasing enthusiasm to create innovative applications, Web Sketchers has evolved as a developer of social and casual games, and interactive applications for the internet. After this little strategy shift, we decided to update our website. While doing so, we thought about our loading screen and decided to make it a little fun. Waiting for a website to load is usually boring and it drives people away.
So we thought of what we usually do to pass a few boring minutes in our daily routines (and what we used to do in school during history lectures 
). We already had a pencil attached to the mouse on the loading screen. So thinking on these lines, we came up with a very simple idea, Tic Tac Toe! It’s one of those games that take seconds to play, is popular all over the world, and to add to that, it can be played with a pencil. Yayy!
User engagement is one of the most important factors for any web product. We’ve seen that majority of people who abandon an application on first use, do it because it’s either difficult to use, or they don’t want to wait for it to load.
On our site, upon arriving, more than 80% of the visitors play the game. And out of those who win, 35% share the game on a social network.
This is how a simple, yet interactive application, put together with social media, can add value to what you’re putting out there for your customers. Tic Tac Toe on our loading screen, now gives our visitors a glimpse of who we are, and what we do, even before the website is loaded.
Some people who visited our website wondered why a pencil is moving around with the mouse. Now you know why it had been there all along!